For small-to-mid-size business (SMB) owners, cash flow is a top priority, yet also their biggest challenge. Lacking strong financial backing, SMBs look beyond their bank or credit union for solutions. Without functionality to support SMBs, financial institutions (FIs) risk losing account holders to third-party, fintech competitors. What's more, many SMBs aren’t equipped to properly track and understand valuable customer data. SMB account holders, and their respective FIs, are empowered with a means to visualize business intelligence associated with purchasing habits, consumer behaviors and trends.